Top firms express interest in BPL Sports Marketing Role
BPL
The Bangladesh Cricket Board (BCB) confirms the completion of the Expression of Interest (EOI) submission stage for the appointment of a Sports Marketing Consultancy Firm for the Bangladesh Premier League (BPL) T20 competition.
The Bangladesh Cricket Board (BCB) has officially confirmed the completion of the Expression of Interest (EOI) submission phase for appointing a Sports Marketing Consultancy Firm for the Bangladesh Premier League (BPL) T20 competition.
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Following BCB’s public invitation issued on 10 July 2025, several renowned local and international sports marketing entities have come forward to compete for the prestigious role. The BCB acknowledged strong interest and engagement from the following firms:
Apex Sports Consulting
IMG
Real Impact & Absolute Legends Sports
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The IPG Group & Mind Tree Limited
Transports Group
The BCB noted that all EOIs were submitted within the specified timeframe and in line with the outlined requirements.
The BPL Governing Council will now begin the evaluation and shortlisting process, guided by predefined criteria and timeline. Firms that make the shortlist will be invited to present detailed proposals, including financial submissions.
This marks a significant step in the BCB’s ongoing efforts to enhance the commercial and strategic profile of the BPL, with the final appointment to be made through a formal service agreement with the selected agency.
The BPL remains Bangladesh’s flagship domestic T20 competition, and the BCB is looking to strengthen its marketing and branding efforts ahead of the upcoming season.
