Cricket Australia surpasses BCCI to sign billion-dollar deal
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Just a few days after BCCI ended up at a nearly-billion dollar deal with Star India, Cricket Australia [CA] signed a broadcast rights deal worth AUD 1.182 billion with the Seven Network and Fox Sports for Australian home cricket for the next seven years.
With the previous five-year deal with Channel Nine (international cricket) and Ten (Big Bash League) having been worth around AUD 590 million in total, CA’s revenue skyrocketed this year and surpassed the mark of billion AUD. The new deal ends Channel Nine's four-decade-long association with Australia's home summer.
The whopping sum of cash has dismissed the doubts regarding CA’s reputation after the ball-tampering row.
“What we are particularly proud of in this partnership is the focus on extending our broadcast coverage of women's matches," CA chief executive James Sutherland said. "Our partners are key to inspiring more women and girls to pick up a bat and ball. If more elite content is accessible to fans be it on TV or through their mobile devices, we're helping tap into new audiences to attract them to the sport.”
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“Our thanks go to Channel Nine, who for more than 40 years has broadcast international cricket at a world-renowned standard - and in so doing has done more to promote our sport than any organization in Australian cricket history,” Sutherland said.
“Our sincere thanks also to Network Ten for their role in taking the Big Bash League to a new level, and for so willingly providing a platform to launch and grow the Women's Big Bash League. As a startup League, the BBL is a phenomenal success story. Over the last five years Ten has made an extraordinary contribution to the league and its growth in bringing new fans to cricket.
“We have nothing but gratitude and respect for Nine and Ten - and sincerely thank them for their contribution to our sport. We're very excited about what the future holds with both Fox Sports and Seven West Media.”
Here are the number of Australian matches in different outfits that will be broadcasted according to the deal.
Seven Network: Men's Tests, women's internationals, 43 BBL games, 23 WBBL games, Allan Border and Belinda Clark Medal Night
Fox Sports: Men's Tests, men's ODIs, men's T20Is, women's internationals, all BBL games, 23 WBBL games, Allan Border and Belinda Clark Medal Night, Prime Minister's XI and Governor-General's XI matches, Sheffield Shield final, 13 One-Day Cup matches
Live streaming on cricket.com.au and the CA Live App: 36 WBBL matches, Sheffield Shield, One-Day Cup, international tour matches, on-demand highlights