PCB names Pepsi as team’s main sponsor until June 2021
Image : Collected
|| Desk Report ||
Pakistan Cricket Board (PCB) has declared Pepsi as the main sponsor of the Pakistan national team until June 30, 2021. The popular brand has been sponsoring the Pakistan cricket team across tournaments Over the last two decades.
The news comes when the team is gearing up for their bilateral series against England that gets underway on August 5 at the Old Trafford in Manchester.
Owing to the COVID-19 pandemic that triggered mayhem across the world since December 2019, Pakistan cricket like the other cricketing nations is going through a tumultuous phase.
PCB had to shelve the third leg of the home series against Bangladesh. Even they had to halt PSL before the semis.
Babar Hamid, PCB’s Commercial Director, also threw light on the importance of the partnership.
“Pepsi has been our valued partner since the 1990s, during which period we have shared great on-field memories and we look forward to that continuing over the next 12-months.
“This extension of the partnership not only reflects our relationship and understanding with Pepsi, but also indicates the value that they place on the profile and visibility that sponsoring the Pakistan men’s national cricket team brings,” Hamid mentioned.
The sponsorship was turning out to be a massive headache for the board following the expiration of its last contract with a beverage company. As far as Pepsi’s relation with Pakistan cricket is concerned, a number of cricketers have also featured on music videos, released on ‘Pepsi Pakistan’s YouTube Channel. Earlier this year in February, a song by the name of ‘Khel Ja Dil Se’ was released.
The video featured the legendary Wasim Akram, Pakistan’s batting coach Younis Khan and current cricketers Imad Wasim and Shadab Khan. The song has been performed by Fawad Khan, Aima Baig and a number of popular Pakistan singers.
