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Educational app 'BYJU's has been the main sponsor of the Indian cricket team for several years. This time the organization has joined as a global partner of the International Cricket Council (ICC).
The venue, broadcast and digital rights of these tournaments will be with BYJU's. This has been confirmed by the ICC in a press release.
"We are excited to have BYJU’S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU’S will allow that to be fostered by a wider audience both young and old. BYJU’S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership.” said by Manu Sawhney Chief Executive of ICC
Raveendran, Founder and CEO of BYJU’S said. “We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child’s life.”
They will be the sponsors of all ICC tournaments till 2023. The T20 World Cup will be held in India this year. The organization will also be a partner of the ICC in the Women's World Cup to be held in New Zealand.